We are living in a polarised world where each side has their own version of the "truth". Facts and figures very rarely sway public perception because ultimately the decisions and the sides people take are driven by emotion and connection. The public perception on same-sex marriage in the United States didn't shift because of facts and figures but rather because of stories. It was 'Modern Family' and 'Will & Grace' that tugged on the heart strings of people and made them reconsider their position. It is stories that can bring us closer together as a society because ultimately what humans ultimately crave is connection and stories provide that. The People Project is a series of stories where each story focuses on a new theme that can help bridge different communities. Topics range from Impact Investing to Hollywood's role in unifying society.
Videos coming soon in 2021!